The Importance of using a Content Management System when developing a website

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By Stephen Laurie, Dynamic Edge @Dynamic_Stephen

At Dynamic Edge, our software development team use Kentico CMS. Here are the reasons why -

Rapid website development

Kentico allows the web developer to quickly build websites using its ready to use web parts which cover a wide range of functionality. It is also possible to create your own web parts and reuse them for various projects.

Kentico offers an extensive API (Application Programming Interface) which can be extended to create custom page templates, modules and forms.

 

Easy to use editing interface

The page editor interface allows the ease of entering content and the WYSIWYG editor toolbar allows the user to insert images directly from your computer.

The image once inserted it can be edited to the user requirements but can be easily reverted back to the original as it is stored on the server in case you want to change the size.

The editor also allows you to insert other objects such as video and widgets including forms, polls and custom controls which are easily configurable by the user interface.

Content can be pasted from word and other applications. You can either paste it as plain text or you have the editor automatically clean the text and remove any unwanted formatting elements from the source code.

 

SEO Optimisation

Kentico has built in features that make it easy to enter SEO-related data such as the page title, description and keywords or can be automatically populated based on data in the CMS.

You can define a custom page URL for a page which allows you to optimise it for search engines or can be used to redirect you to the correct location of the page.

Kentico automatically generates a sitemap XML which is a list of accessible URLs for your website which allows search engines to index your website and improve its ranking.

You are able to customise the page URLs to be extension less or a specific extension for your website .htm .html etc.

 

Content Staging

One of the challenges of developing a website is deploying all the content changes to the live webserver. The Content Staging module allows customers to edit and review their content on the preproduction servers before it gets published.

It allows the developer to synchronise development objects such as page types, transformations, forms and incremental site updates with only a few clicks.

 

E-Commerce Module

The e-commerce module makes it quick and easy to add commerce functionality to your existing website and can be used for a variety of stores. Kentico allows you to configure your shop and allows you to handle multiple currencies, payment options, discounting and taxation.

It is possible to customise the logic of the e-commerce functionality for shipping, tax and discounting calculations.